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3 Things you must consider When Choosing a Domain Name

3 Things you must consider When Choosing a Domain Name

Choosing a domain name is the initial step in your virtualization journey. It marks the beginning of your success or failure. Your name can attract or chase away visitors. Also, it has the power to position you at the top or last in your niche. For this reason, you must take conscious precautions and be careful in your domain selection journey. A slight mistake can lead to future regrets and sorrow. The same way a great domain can become your gold ore. You can enjoy increased profits throughout your business life. In order to make the right choice, here are three things to consider when choosing a domain name:

Customers perception

The reason for having a site is to harness your customer services and engagement. Particularly, if you are an online entrepreneur, your site acts as the display for customers to interact with your product. Before choosing a domain name, you need to assess the perception of your target customers. If the name will create a negative perception, making sales will become a hard tackle. Selecting some names will lead to loss of customers. For instance, no one can dare to visit your site if your domain name is topmurderers.com. First, the customers will wonder whether you offer sniper services or what? Hence, ensure your domain portrays a positive perception on your customer and prospects.

Consider your name length

The length of your domain matters in the online competitiveness. When you approach experts, they advise you to go for short names for several reasons. One the name is easy to remember. Also, it is memorable. However, a long domain name is not a curse. If you use it effectively, it can enhance your online business and boost it. For instance, you can strategically use a keyword in your domain. This will harness your traffic and guarantee you a better ranking. Again, when your short name is similar to your competitors’ chances of confusion and lost sales are high. So, it is essential to determine your domain name length carefully.

Your budgets

Domains are not free. You need to invest some cash in obtaining them. Also, depending on the domain extension you will use, you will pay different amounts. When choosing a name for your website, it is essential to consider your budget. Also, you should pay attention to future costs. Some domain registrars may offer a low initial price but charge you hefty amounts during renewals. Hence, consider the cost and your budgets.

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